Bitstream Releases Pageflex Studio ID 2.0 Delivering Increased Efficiency for Adobe InDesign VDP Templates

Marlborough, MA, – January 25 2010 — Pageflex®, a division of Bitstream Inc. (NASDAQ: BITS, www.bitstream.com) and a leading developer of enterprise variable data publishing and web-to-print solutions, today announced the release of Studio ID™ 2.0, a desktop variable data publishing (VDP) plug-in for Adobe® InDesign®. This new release adds support for Adobe Creative Suite 5 (CS5) on both the Macintosh and Windows platforms and the patented flex technology that enables design templates to react to variable content in a more sophisticated manner than any other VDP software solution on the market.

Using variable data lets marketers achieve a sophisticated level of personal communication with their audiences. But creating the templates used to develop these types of communication can be a time consuming and complex process. Other technologies require graphic designers to create a range of template versions that will look graphically pleasing when different amounts of variable content are used. Flex technology automates this process, letting designers create just one template with design layout containers that dynamically stretch, shrink, and reposition themselves in reaction to the quantity and size of the variable text or images poured into them. With flex, companies are able to reap the benefits of variable data publishing without having to manage a lot of templates.


Anna Magliocco-Chagnon, President and CEO, Bitstream Inc., said “Pageflex is pleased to extend our flex capabilities to users of Adobe InDesign. More and more, marketers are creating one-to-one conversations with their audiences by adding variable data in their communications. Our flex technology, combined with the creative tools of Adobe InDesign, will enable them to create these highly personalized, highly creative communications faster and more efficiently.”


Project Central for VDP Campaigns
Pageflex Studio ID 2.0 enables users to design, setup, and run variable data projects directly in InDesign CS4 or CS5. No conversion to a Pageflex format is necessary.
The InDesign application becomes project central for VDP campaigns, giving users access in one project file to all related templates and assets. Users can simply create one set of variables and variable business rules and then apply them to any template in the project. Pageflex Studio ID includes an intuitive point-n-click business rule editor for creating if-then-else rules, and support for Adobe ExtendScript when a project requires more complex rules.


Migration Path to Web-to-Print
Pageflex Studio ID also provides a migration path for those customers who want to make their VDP projects available in a web-to-print storefront now or in the future. Using Pageflex Studio ID, users can prepare variable data templates and projects for use in Pageflex Storefront, the industry-leading and award-winning web-to-print solution, as well as Pageflex Server, the load-balancing document processor that can be integrated into existing enterprise document portals.
After being uploaded to an InDesign Server-equipped Pageflex Storefront or Server, the files remain in the native Adobe InDesign format throughout the document customization and ordering workflow. The templates can come from either the Macintosh or Windows version of Pageflex Studio ID, and retain all the design and variable richness as when they are used directly in Pageflex Studio ID.

Exhibitor Data Sheet