CONTENTSERV and atlantis media Present the Magento E-Shop Connector

Rohrbach/Ilm 4 February 2011: The software manufacturer Contentserv GmbH and the full-service internet agency atlantis media GmbH presented their mutual project: the Magento E-Shop Connector. Contentserv offered a first glimpse at the new standard interface to the well-known online-shop system Magento Commerce in the context of the Contentserv OpenHouseDay in November 2010.

Magento Increases eCommerce Potential

The open source shop system Magento has been improving its successful track record in the international e-commerce sector since 2008. The Magento shop system is known for its versatility. It offers a high level of functionality combined with flexibility where product configuration, payment systems and shipping options are concerned. Furthermore, the performance range of the system can be enhanced and extended at will by means of Magento Connect extension management. Magento highlights include multi-store capabilities, filter functions for product presentation (layered navigation), search engine optimization and a multi-functional API interface.

Optimal Combination of Product Information Management and eCommerce through Integration of Magento in the Contentserv Enterprise Solutions

The Magento platform is based on open source standards such as PHP, MySQL and the Zend framework. It fits into the Contentserv environment perfectly and can be connected in a variety of ways. The open base of both systems means that an extension to include future developments is possible at any time. The Magento E-Shop Connector, which was developed by means of collaboration between Contentserv and atlantis media, enables the shop system to be connected to the Contentserv solution in many different scenarios. The centrally maintained and managed data in the web-based Enterprise Marketing Management solution can be directly imported to the shop.

The Magento E-Shop Connector serves as an interface for the export of available media neutral product data, prices, marketing texts, images and media data from the Contentserv Product Information Management Suite (PIM Suite) and Media Asset Management Suite (MAM Suite). This means that any change in the Magento Shop can be updated promptly. Additional connections and extensions including the full integration of the shop pages in the Contentserv CMS Suite are possible at any time. All media output using Contentserv, such as print and e-catalogs, web portals, newsletters or mobile media use the same uniform data set as the Magento-based e-shop and can be updated at the same time. The efficient combination of product data management and e-commerce thus facilitates a flexible and quick reaction to every change on the market.

Further mutual Enterprise project implementations in the areas of PIM and publishing are already being planned at atlantis media and Contentserv.

About atlantis media GmbH:
The internet agency atlantis media GmbH has been standing for innovative e-commerce solutions, sophisticated websites and high-automated publishing processes since 1994. Its core competence is the planning and implementation of sophisticated online-shop systems on the basis of the open source software solution Magento. As an official Magento partner atlantis media has years of experience in the implementation and customization of Magento systems, as well as in the development of Magento interfaces and extensions, such as the Magento E-Shop-Connector presented by CONTENTSERV.


About Contentserv GmbH:
Contentserv GmbH is the software manufacturer for Enterprise Marketing Management Solutions (EMMS). Contentserv provides creative systems for marketing, sales and communication and is unique in its all-round and user-friendly approach. All creative media and communication processes are supported with this approach. Media such as catalogs, portals and websites, magazines or advertising material are created professionally without specialized knowledge via a web browser. Thus, processes are optimized, and considerable savings in costs and time are achieved. This in turn leads to quicker time to market for the product communication and to a clear competitive edge.

Press Contact:

Petra Kiermeier, Head of Marketing
CONTENTSERV GmbH
Werner-von-Siemens-Str. 1
85296 Rohrbach (Ilm) . GERMANY
pr@contentserv.com
www.contentserv.com
T +49 8442 9253 870
F +49 8442 2044

Exhibitor Data Sheet