Release CS11 is a Great Leap Forward for CONTENTSERV

Rohrbach/Ilm, 24 January 2011: The software manufacturer Contentserv GmbH has radically changed the structure of its Enterprise Marketing Management Software with its recently released version CS11. Improved usability and trend-setting new modules characterize the release.

Version CS11 marks the beginning of a new generation

Contentserv has made an unusual leap in the version number by jumping from 5.3. to CS11. This in itself symbolizes the beginning of a new generation of the Contentserv Enterprise Marketing Management System. CS11 marks a radical structural change in the Contentserv system landscape. In addition to the complete redesign of all interfaces with clear lines and structures, as well as greatly improved usability, innovative new features and modules have been integrated. Many of the product ideas and practical implementation came to fruition in the course of projects involving well-known Enterprise customers. The new structure runs consistently throughout the software range, documentation and processes.

Extensive Product Improvements and Extensions

More security and outstanding performance

The performance and speed of the system has been increased many times over. The security concept has been completely redeveloped. This means that Contentserv software is suitable for systems in the banking sector, pharmaceuticals and other areas involving high security and massive data volumes.

The proliferation of data in more and more complex projects makes it necessary to constantly increase performance in dialogs and processes. A considerable increase has already been achieved by means of redesigned data structures and internal workflows. The application of the Zend server has led to an outstanding acceleration. Through the compilation of the codes, improvements ranging from 500% to 1200% have been recorded.

The further optimization of cooperation among a large number of users by means of Contentserv software was yet another focal point. This applied particularly to key accounts with many users and complex business processes. The high demands placed on operation, security, interoperability, interfaces and scalability require sophisticated workflow management for the assignment of roles and rights.

Focus on PIM

All information needs can be met by the PIM Suite (Product Information Management) with regard to product information from a central data base. These include, for example, various master data, prices and technical descriptions, as well as marketing texts, product pictures and videos. A central factor for success is how open the system is compared to other systems in the company. The PIM Suite provides export and import interfaces to CSV/Excel, XML, SAP, InBetween and Comet. Furthermore, it allows other data formats to be processed and adapted individually with the PIM API (programming interface), for example, from the connected ERP systems. In CS11 the PIM Suite underwent far-reaching improvements in data processing and mapping, mass processing of data and language processing. One of the highlights here is the development of the Magento E-Shop connector to the currently leading open-source online shop system.

Integrated Translation Management System

CS11 now serves the topic of translation management professionally with the new translation manager, which coordinates all translation processes from all Contentserv modules: Orders for products translations can be controlled through workflows, i.e. from the PIM Suite. These can be translated in the system itself or passed on to translators via well-known translation memory systems, such as Across or Trados. The TMS interfaces to Across and Trados meet all wishes for translation management. After proofreading and approval the translations are imported automatically to the original products.

Detailed release notes to the new CS11 can be found under www.contentserv.com.

About Contentserv GmbH

Contentserv GmbH is the software manufacturer for Enterprise Marketing Management Solutions (EMMS). Contentserv provides creative systems for marketing, sales and communication and is unique in its all-round and user-friendly approach. All creative media and communication processes are supported with this approach. Media such as catalogs, portals and websites, magazines or advertising material are created professionally without specialized knowledge via a web browser. Thus, processes are optimized, and considerable savings in costs and time are achieved. This in turn leads to quicker time to market for the product communication and to a clear competitive edge.

Press Contact:
Petra Kiermeier, Head of Marketing
CONTENTSERV GmbH
Werner-von-Siemens-Str. 1
85296 Rohrbach (Ilm) . GERMANY
pr@contentserv.com
www.contentserv.com
T +49 8442 9253 870
F +49 8442 2044