You are here: News. Company News.
New Growth Opportunities in the Graphics Market with the Primera Digital Saddle-Stitching System14/03/2011
Awe-struck customers, impressive demonstrations and interesting shop talk about high-performance production solutions for digital printing – the Primera Digital saddle-stitching system at Muller Martini's stand really captivated the crowds over the entire Hunkeler innovationdays event in Lucerne, Switzerland.
Muller Martini showcased a powerful digital printing production solution in Lucerne. The Primera Digital saddle-stitching system was promoted with the slogan “Grow with Digital Solutions.” This industrial manufacturing solution opens up the market for full-color digitally printed magazines, periodicals and brochures.
Bill Graushar, Vice President of Post Press Technology at Quad Graphics in Sussex, Wisconsin (USA), summed things up when he visited the Muller Martini stand: “The new possibilities that have been opened up in the field of digital printing are definitely a hot topic, and now Muller Martini is truly showing us what it’s all about. No other company has developed a system to rival this one. Muller Martini creates the market.” Steve Ellithorpe, Operation Manager at O’Neill Data Driven, Los Angeles, California (USA) expressed similar thoughts: “The Primera Digital from Muller Martini is the perfect combination of traditional finishing methods and new digital technology.”
Alex Chan, Chairman of Iciclegroup, Global Print Management, Hong Kong (China), has no doubt: “Digital printing is the future and the key theme will be ‘on demand.’ Customers only want to have as many products printed as they need. And this includes the relevant finishing solutions.” Roger Schenk, Head of the Printing House at Stämpfli Publikationen AG, Bern, Switzerland, highlights another decisive factor: “The barriers between manufacturers of printing presses and finishing systems have definitely fallen. Fully integrated solutions, such as those offered by Muller Martini, increasingly enable the graphic arts industry to offer the customers a complete service and keep the entire value-added chain in-house.”
Muller Martini used the Hunkeler innovationdays event in Lucerne as a forum to demonstrate a high-performance solution for stitched products in the field of digital printing. The solution in question was a Primera Digital saddle-stitching system with a new, innovative processing folder with gathering station, as well as highly automated technology from the Primera modular system, including a cover folder feeder, stitching machine and three-knife trimmer. The system was demonstrated in conjunction with an unwind unit and a sheeter produced by Hunkeler. In a continuous cycle, various products were manufactured right there at the event, on the fly.