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WEDIA in Germany23/02/2011
WEDIA, provides software and SaaS solution dedicated to multi-channel publishing for marketing and communications. WEDIA arrives in Germany in participating in the Digi: Media fair trade in Düsseldorf.
WEDIA solutions support the development strategies of companies and media groups by optimizing the repurposing of their offerings and messages on all their media, print, web, mobile and promoting synergies and bounces between them. The objective is to reduce time and costs of production and optimize the management and repurposing of content.
WEDIA makes organizations converge around a single tool to efficiently produce and publish from its platform print media (brochures, catalogs, product sheets, POS), digital media (websites, emailing, social networks) or mobile media (sites, applications, QR codes, SMS ...).
As a result for the organization: increased productivity, diversification of channels used, responsiveness, guaranty to publish consistent messages across all channels and control of the brand image.
The WEDIA platform is a real marketing cockpit with which users are able to drive the achievement of their marketing communications projects from A to Z:
- Planning projects and various media
- Organizing the collaborative work between in-house and external contributors
- Managing content, messages, offers, and their repurposing,
- Creating and publishing all media related to a multichannel campaign.
With 30 years of experience in print editorial systems and 10 years in web content management and mobile, WEDIA has a unique expertise in multichannel publishing. WEDIA designs a comprehensive offering to meet the evolving needs of its customers and supports them in their content publishing challenges on all channels.
WEDIA customers include many large companies: Accor, Air Liquide, Bouygues Telecom, Club Med, Credit Agricole, General Electric, HSBC, ING, LVMH, Nouvelles Frontieres, Societe Generale, Starbucks Coffee, Vinci, ...
Many media players are also among the guests WEDIA: Bayard Presse, L'Equipe, Europe 1, Le Figaro, Hachette, Prisma, Yellow Media ...
With 70 employees between Paris, Rennes and San Francisco, sales of over € 7 million in 2010, a sustained growth over the last 5 years, and an ambitious international expansion strategy, WEDIA is positioned as the preferred partner for companies who want to make media convergence a reality.