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Expert Programme for digi:media 2011: first choice for print and media service providers
The programme is the cutting edge offering highly interesting topics for a wide variety of target groups. 13 congresses, conferences, workshops, panel discussions, awards, network meeting, theme parks and special shows feature on the agenda of this three-day trade fair for digital printing and commercial publishing. A selection of the events especially addressing print and media service providers and producers follows – but, of course, other events may be of equal interest and relevance.
Media Mundo: congress for sustainable media production
The Professional Association of Media Producers (Fachverband Medienproduktioner) is already organising the successful trend future forum revolving around sustainable media production for the third time now and obviously hit the “bull’s eye” in terms of industry interest with this year’s programme. As early as four weeks to the beginning of the event the Congress was as good as sold out. The 3rd Media Mundo Congress held on 7 and 8 April as part of digi:media – the trade fair for commercial publishing and digital printing – will provide visitors with information on the possibilities for sustainable media production. In various technical lectures all relevant aspects of sustainable media production will be introduced and explained. The Congress will therefore both present tomorrow’s trends and focus on a holistic view of environmental protection. Issues addressed range from efficient resource and energy use to climate neutrality in manufacturing targeting both branded companies, media operations and printshops as well as print buyers and production agencies. f:mp is supported by such renowned NGOs as WWF, FSC, IPR and B.A.U.M.
zukunft medien live: printing and media industry in focus
digicom, Interessengemeinschaft Digitaldruck (interest group digital printing) and the associations Druck und Medien Nordrhein-Westfalen (VDM NRW) and Nord jointly offer a programme of technical side events for the first digi:media. This programme is supported by the German Printing and Media Industries Federation (Bundesverband Druck und Medien). On two days of the trade fair everything on the associations’ “zukunft medien” stage will revolve around innovative solutions and applications for customers and companies in the printing and media industries. The agenda kicks off on Friday, 8 April, with the “zukunft medien joyride” – featuring topics like Computer-Generated Imagery (CGI) or the natural handling of media by “digital natives” from 4.00 pm to 6.00 pm. The Media Brunch on Saturday morning, 9 April 2011 (10.30 am to 1.00 pm) forms the high-calibre closing point of the first digi:media. Cooperation partners and exhibitors will share and discuss their impressions of the fair and develop scenarios for the future.
Speed-Congress – Technology meets Marketing
There is great friction along the “parting line” between technology and marketing. While most technologies available today work smoothly the marketing of technology and web-based business models still constitutes a stumbling block. According to estimates by druckbesser.de, in excess of 60% of print and media service providers are not or only partially satisfied with the use of web-based marketing technologies such as Web-to-Print technology, for example.
Why is this so and what are successful print and media service providers better at doing? What are the benefits and drawbacks compared to B2B versus B2C models and between open and closed shops? Why has the Internet become so dangerous and ungovernable as a retail space? Which marketing trends prove to be a waste of time and money? Which alternative technologies involving very manageable money and time input can benefit you immediately to sell your print and media services more successfully? The Congress focuses on the opportunities and risks of an increasingly digitalised market and its contents addresses all sizes of print and media companies.
The technical programme is enhanced by network meetings of various Xing Groups such as Media & Publishing, IT-Connection and of the Facebook Community of VDM NRW. The E-Publishing working goup of the Association of German Magazine Publishers will also get together in Düsseldorf during digi:media 2011.
Anne Klaus (Press Assistant)
Tel: +49(0)211-4560 543/465
Fax: +49(0)211-4560 8548